Review — Turn incoming enquiries into paid bookings, and make every step measurable

flowchart LR
  A[Reporting stops at the form fill] --> B[Follow the enquiry through the CRM to the deposit] --> C[You can see which campaign produced a paying traveller]
  

flowchart TD
  S1[Ground read-only in CRM and analytics] --> S2[Map every stage to a real field]
  S2[Map every stage to a real field] --> S3[Define the enquiry to campaign join key]
  S3[Define the enquiry to campaign join key] --> S4[Validate against real records]
  S4 --> D{Every stage traceable on a real record}
  D -- yes --> DONE[Done]
  D -- no --> S2
  

flowchart LR
  A[One message for everyone] --> B[Name the three or four real buyer groups] --> C[Every ad, page and email can speak to one of them]
  

flowchart TD
  S1[Read transcript and real enquiries read-only] --> S2[Write one section per persona]
  S2[Write one section per persona] --> S3[Mark inference separately from evidence]
  S3[Mark inference separately from evidence] --> S4[Leave slots for the client's notes]
  S4 --> D{Every claim traceable to evidence}
  D -- yes --> DONE[Done]
  D -- no --> S2
  

flowchart LR
  A[Every letter reads as a sales letter] --> B[Restructure: value first, offer in the closing lines] --> C[The existing list produces enquiries again]
  

flowchart TD
  S1[Confirm read-only mail platform access] --> S2[Audit opens, clicks and unsubscribes per letter]
  S2[Audit opens, clicks and unsubscribes per letter] --> S3[Draft three persona-keyed templates]
  S3[Draft three persona-keyed templates] --> S4[Recommend the rhythm from the audit]
  S4 --> D{Audit table and drafts exist, nothing sent}
  D -- yes --> DONE[Done]
  D -- no --> S2
  

flowchart LR
  A[Trust is only a claim on the page] --> B[Cut real traveller footage into short proof] --> C[A stranger sees people like them recommending it]
  

flowchart TD
  S1[Inventory the footage and its permission status] --> S2[Cut only clips with documented permission]
  S2[Cut only clips with documented permission] --> S3[Write the placement plan per clip]
  S3 --> D{Permission documented for every published clip}
  D -- yes --> DONE[Done]
  D -- no --> S2
  

flowchart LR
  A[Reviews live only on the profile] --> B[Official integration plus a working collection form] --> C[Proof renders on the page where people decide]
  

flowchart TD
  S1[Confirm profile read access] --> S2[Implement the integration in staging]
  S2[Implement the integration in staging] --> S3[Rebuild the collection form and test a submit]
  S3[Rebuild the collection form and test a submit] --> S4[Document the deploy, leave live for approval]
  S4 --> D{Staging renders live-sourced reviews}
  D -- yes --> DONE[Done]
  D -- no --> S2
  

flowchart LR
  A[The algorithm picks which departure gets budget] --> B[Allocate per departure by what needs filling] --> C[Priority departures actually get enquiries]
  

flowchart TD
  S1[Pull spend and enquiries per departure read-only] --> S2[Show how the automatic split behaves today]
  S2[Show how the automatic split behaves today] --> S3[Recommend the manual allocation with reasoning]
  S3[Recommend the manual allocation with reasoning] --> S4[Write the change list, pending approval]
  S4 --> D{Recommendation backed by per-departure data}
  D -- yes --> DONE[Done]
  D -- no --> S2
  

flowchart LR
  A[Broad terms, many clicks, few enquiries] --> B[Research intent-specific clusters per persona] --> C[One evidence-backed channel decision]
  

flowchart TD
  S1[Ground read-only in performance by search term] --> S2[Research clusters and map them to personas]
  S2[Research clusters and map them to personas] --> S3[Write the recommendation and name the tradeoff]
  S3 --> D{Volume evidence exists behind the recommendation}
  D -- yes --> DONE[Done]
  D -- no --> S2
  

flowchart LR
  A[One template for every enquirer] --> B[Three persona-keyed variants, compared properly] --> C[The team knows which argument converts]
  

flowchart TD
  S1[Read the current template and real replies] --> S2[Draft three persona-keyed variants]
  S2[Draft three persona-keyed variants] --> S3[Define assignment, metric and sample size]
  S3[Define assignment, metric and sample size] --> S4[Propose collecting more detail at enquiry time]
  S4 --> D{Winner decidable from the recorded results}
  D -- yes --> DONE[Done]
  D -- no --> S2
  

flowchart LR
  A[Each side has its own picture] --> B[One shared per-departure status view] --> C[Budget talks start from the same facts]
  

flowchart TD
  S1[Agree the extract format from the client's sheet] --> S2[Build confirmed, undecided and remaining per departure]
  S2[Build confirmed, undecided and remaining per departure] --> S3[Verify one departure against the client's numbers]
  S3 --> D{One departure verified by the client}
  D -- yes --> DONE[Done]
  D -- no --> S2
  

flowchart LR
  A[Uneven wall of bios] --> B[Summary by default, full text on click] --> C[Readable page, nobody's text cut]
  

flowchart TD
  S1[Locate the contributors section in the source] --> S2[Implement collapse and expand with keyboard access]
  S2[Implement collapse and expand with keyboard access] --> S3[Verify at desktop, tablet and mobile widths]
  S3 --> D{Verified at all three widths}
  D -- yes --> DONE[Done]
  D -- no --> S2
  

flowchart LR
  A[Bot submissions inflate the lead count] --> B[Block them at the form, flag the historic ones] --> C[Conversion rates describe real people]
  

flowchart TD
  S1[Review recent submissions and document the pattern] --> S2[Add form-level protection in staging]
  S2[Add form-level protection in staging] --> S3[Run a negative control that must be blocked]
  S3[Run a negative control that must be blocked] --> S4[Flag historic junk without deleting anything]
  S4 --> D{A blocked submission proves the filter works}
  D -- yes --> DONE[Done]
  D -- no --> S2