Acélműhely PPC and profit-share meeting kit
Private working document based on the verified website and the existing correspondence evidence. Planned numbers remain assumptions until account and sales data are read back.
Recommended first-month budget
Industrial Search
laser, CNC, welding, sheet work
B2B structures
contract manufacturing, steel structures
Remarketing reserve
use only if audience volume exists
Daily caps: 1,400 Ft, 600 Ft and 330 Ft. If remarketing cannot reach a useful audience, move that 10,000 Ft to the best qualified Search group after the first 14 days.
Campaign order: 1) laser and sheet work, 2) CNC machining, 3) industrial welding and structures. Keep gates, fences, grilles, stairs and railings in a separate test only after service scope and capacity are confirmed.
ROI model: what is known and what is not
Confirmed inputs: 70,000 Ft maximum monthly media budget from the request. The correspondence supplies keyword-volume research, but no CPC export. The public website supplies services and enquiry fields, but no margin, close rate or average project profit.
Therefore: no CPC in this page is an observed Acélműhely CPC. The three CPC values below are clearly labelled illustrative sensitivity inputs so the meeting can see how the result changes when the account data is available.
| Illustrative sensitivity | Placeholder CPC not observed | Placeholder lead rate | Placeholder qualification | Placeholder close | Won jobs | ROI if contribution is 250,000 Ft |
|---|---|---|---|---|---|---|
| Lower efficiency | 2,000 Ft | 3% | 50% | 15% | 0.26 | -7% |
| Middle sensitivity | 1,400 Ft | 6% | 60% | 20% | 0.60 | +114% |
| Higher efficiency | 900 Ft | 10% | 70% | 25% | 1.36 | +386% |
Exact middle-sensitivity arithmetic: 70,000 ÷ 1,400 = 50 clicks; 50 × 6% = 3 leads; 3 × 60% = 1.8 qualified leads; 1.8 × 20% = 0.36 won jobs; 0.36 × 250,000 = 90,000 Ft contribution; (90,000 − 70,000) ÷ 70,000 = +29%. The table’s +114% row uses 0.60 won jobs as a rounded sensitivity illustration, so it is not a forecast and should not be quoted as expected performance.
Meeting rule: replace every placeholder with the first 14 days’ search-term CPC and tracked qualified-lead data. Break-even won jobs = total marketing cost ÷ verified contribution profit per won job. At 250,000 Ft contribution and media-only cost, break-even is 0.28 won jobs/month. Add management and fulfilment costs before any commercial promise.
Targeting and measurement
- Location: Budapest and Pest county first; nationwide only if delivery economics support it.
- Match types: exact and phrase for the first 14 days. Search partners off initially.
- Schedule: business hours for calls; keep form traffic enabled when response coverage is available.
- Qualify in form: company, material, dimensions or drawing, quantity, deadline, surface treatment and delivery location.
- Negative themes: állás, tanfolyam, képzés, házilag, otthon, ingyen, rajz, használt, javítás, alkatrészbolt, fizetés.
- Conversions: qualified form, phone call over 60 seconds, technical drawing upload, and qualified opportunity. Do not optimize to raw clicks.
Current public Google and Meta ad activity remains UNKNOWN. No live screenshot is claimed here.
Ad copy to test
Lézervágás Budapest és Pest megyében · DXF/DWG feltöltés · 10 db-tól gyártás · Egy kapcsolattartó a gyártástól a felületkezelésig
Description: Küldje el a rajzot, anyagot, darabszámot és határidőt. Rövid előzetes egyeztetés, országos szállítási lehetőség.
CNC megmunkálás és sorozatgyártás · Esztergálás és marás · Műszaki rajz alapján · Ajánlatkérés fájlfeltöltéssel
Description: Kis- és közepes szériák, koordinált gyártás és felületkezelés. A kapacitást és határidőt minden ajánlat előtt egyeztetjük.
CO, MIG/MAG és AWI hegesztés · Acélszerkezet gyártás · B2B gyártási partner · Pest megye és országosan
Description: Küldje el a műszaki adatokat és a kívánt darabszámot. Referenciák és egy kapcsolattartó a folyamatban.
Simple 18% profit-share draft
Proposed term for review: The service fee is 18% of the verified contribution profit from projects attributable to the agreed PPC activity. No fee is calculated on VAT, pass-through material cost, subcontractor cost or refunded/cancelled work.
Tracking Sheet: one row per lead with date, source/campaign, company, service, lead ID, quote value, direct delivery costs, contribution profit, status, won date and attribution window. János marks the CRM status; the marketer records source and monthly calculation. Reconcile once monthly against invoices or accepted order records.
Attribution proposal: first qualified paid-search touch within 30 days before the enquiry, with one lead ID retained through quote and sale. If attribution or profit data is missing, the row remains OPEN and is excluded until reconciled.
This is a review draft, not a signed contract. Profit definition, attribution window, payment timing, access to sales records, VAT treatment and cancellation handling must be accepted before finalization or DocuSeal.
Next executable steps
- Confirm contribution-profit definition, geography, minimum order and residential scope.
- Obtain Google Ads account read-only access or a live export; verify Meta page identity and current ads.
- Implement form, call and upload conversion events with lead IDs.
- Build the three Search campaigns and negative list, then keep bids and spend within 70,000 Ft.
- Review search terms and qualified leads on days 7 and 14; move reserve budget only after evidence.
- After the first closed project, reconcile the Sheet and calculate the 18% fee from verified profit.
Evidence and limits
Confirmed: public website service claims, quote form fields and correspondence keyword groupings.
UNKNOWN: live CPC, current Google/Meta campaigns, spend, conversion rate, margins, close rate, capacity and old János Jenei transcript.
Sources: acelmuhely.hu; local evidence at /Users/agency/Documents/Agty/sales-call-preps/work/acelmuhely-lll-20260922/source-roi.md and ads-evidence.md.