READY FOR REVIEW · DRAFT

Verification and Constraints

End goal: Prepare a meeting-ready PPC strategy for Acélműhely based on János Jenei correspondence, the old sales-call transcript, verified website content, keyword/CPC evidence, and current Google/Meta ad screenshots.

End state: One presentable private review surface contains a source-grounded strategy, explicit ROI scenarios and assumptions, current-ad evidence with timestamps/screenshots, and a concise meeting handoff. Unverified claims stay marked UNKNOWN.

End goal system

Correspondence + transcript + website + keyword/CPC data + ad libraries ↓ evidence ledger service priorities + funnel + budget model ↓ PPC strategy + ROI scenarios + screenshots ↓ meeting-ready review surface

Route to the end state

Find sources → verify exact service claims → collect CPC/volume → inspect Google Ads + Meta Ads ↘ missing access/evidence stays OPEN ↙ Build campaigns and tracking assumptions → model conservative/base/upside ROI → QA screenshots → handoff

1. Create a source ledger 0/4

Tie every recommendation to an observable source and keep correspondence promises separate from verified performance.

Jenei correspondence: /Users/agency/.codex/attachments/.../pasted-text.txtWebsite: https://www.acelmuhely.hu/#referenciakevidence-ledger.md
Criteria and constraints
  • Identify the old Acélműhely correspondence and transcript location.
  • Extract services, geography, proof points and commercial context from the website.
  • Label each fact VERIFIED, ASSUMPTION, UNKNOWN or BLOCKED.
  • Preserve exact source links/paths and retrieval timestamps.
  • Do not invent capacity, margins, average order value, close rate or current campaign status.
  • Do not treat a draft offer or old keyword list as current live performance.

2. Build a CPC strategy 0/4

Prioritize high-intent services and show spend, lead, close and ROI ranges with transparent assumptions.

Keyword/CPC source receiptsWebsite service/reference evidenceppc-strategy-roi.html
Criteria and constraints
  • Group keywords by service and intent, including negatives and B2B/local modifiers.
  • Show CPC, volume and data date/source for each planning group.
  • Model conservative, base and upside scenarios with formulas visible.
  • Define budget, conversion events, landing-page mapping and first 30-day test plan.
  • Do not present estimates as forecasts or guarantee ROI.
  • Do not recommend activation or spend changes without verified account scope and tracking.

3. Capture current ads 0/4

Document what can be observed publicly for the main services in Google Ads Transparency and Meta Ad Library.

Google Ads Transparency evidenceMeta Ad Library evidencegoogle-ads-current.pngmeta-ads-current.png
Criteria and constraints
  • Search the exact advertiser/domain and main service terms.
  • Capture screenshots with URL, date, query and visible result context.
  • Record NO ADS FOUND separately from search failure or blocked access.
  • Place screenshots in the review surface with captions and limitations.
  • Do not infer private account campaigns from public-library absence.
  • Do not claim an ad is currently running unless the source shows it and the timestamp is recorded.

4. Assemble the meeting handoff 0/4

Make the output usable in the meeting within the available time.

Verified ledgerStrategy and screenshotsmeeting-handoff.html
Criteria and constraints
  • Lead with the recommended test budget and why these services come first.
  • Include a one-minute verbal summary and questions for János.
  • Link all supporting evidence and show unresolved items.
  • Open the final HTML in the Codex browser for review.
  • Keep the page private and do not send messages or publish campaigns.
  • Keep planned, drafted, reviewed, published, sent and active states distinct.

Live meeting brief · verified website evidence

Observed today: Acél Műhely positions itself around precision metalworking and steel-structure production in Budapest/Pest county, with nationwide delivery. The current site explicitly presents laser cutting, CNC machining, welding, edge bending/sheet work, steel and metal structures, small/medium series production, locksmith subcontracting, industrial/security grilles, and aluminium gates/fences.

Conversion assets: quote form accepts company, phone, message and optional technical files including PDF, DOC/DOCX, JPG/JPEG, PNG, DXF and DWG. The site states a typical series minimum of 10 pieces for laser/CNC/bending, while complex locksmith subcontracting can be one-off. It claims coordinated surface treatment, strict deadlines, one contact and Pest county plus nationwide shipping.

Recommended first test: Search campaigns split by (1) laser cutting and sheet work, (2) CNC machining, (3) industrial B2B welding/steel structures, with exact/phrase intent terms and negatives for training, jobs, DIY and free plans. Retargeting should wait until audience volume is confirmed.

ROI model for the meeting: Use CPL = CPC ÷ landing-page conversion rate; qualified opportunities = leads × qualification rate; expected gross profit = won jobs × average gross profit; ROAS = attributed revenue ÷ ad spend. Because average order value, gross margin, close rate and current CPC are not verified in this run, show conservative/base/upside ranges only. Example planning grid: at 300,000 Ft monthly spend and 1,500 Ft CPC, 200 clicks; at 3% / 6% / 10% conversion, 6 / 12 / 20 leads. Apply János’ verified average gross profit and close rate in the meeting before calling ROI.

Source: acelmuhely.hu, accessed 2026-09-22. Public ad presence and historical transcript remain open until independently evidenced.

Open decisions/evidence: exact transcript file, live CPC source availability, Google/Meta advertiser identity, geography, average job value, gross margin, lead-to-sale rate, monthly budget, and whether current ad screenshots are publicly observable.