# CC Klíma: verified call warnings

Captured 2026-09-30. This is evidence research, not a live-site change.

1. **Contact paths break.** Homepage CTA `/kapcsolat/` and navigation `?page_id=95` both returned HTTP 404. Screenshots and browser JSON preserve both routes. The homepage form still exists, with three visible fields and email alone required. No submission was made.
2. **Casino content is publicly visible.** Blog shows ten casino-themed posts dated 2026.09.07. Describe this observed contamination, do not claim a confirmed hack or its cause. It also appears among latest posts on the contact 404 pages.
3. **Lab speed measured, official PageSpeed unavailable.** Local Lighthouse 12.8.2: mobile 68/100, LCP 7.13s, desktop 78/100, LCP 2.47s, SEO 77 on both. Lab, simulated, single runs. PageSpeed UI stayed loading and keyless API returned 429. Do not label local scores official PageSpeed or real-user metrics.
4. **Tracking is installed, outcomes are unverified.** Google Ads tag AW-437824896 and a conversion function are present. A page_view collection request was observed. Form conversion, GA4 reports, spend and revenue were not accessed. Homepage did not expose GA4, GTM container or Meta pixel in this load, without cookie acceptance.
5. **Google Ads exact-domain search gave zero.** Hungary, all dates/platforms/formats, `ccklima.hu`, explicit empty state and inspected screenshot. This does not prove that the business never advertises or has no campaign targeting another URL.
6. **Real historic Meta ad verified.** ID 1134804651846699, CC Klíma page `coolcomfortklima1`, inactive, 2025-08-12 through 2025-09-30, 50-day inclusive observed interval. The query shows roughly 200 mixed results, not 200 prospect ads. Similar Cool Comfort advertisers use a different domain and phone, and cannot be attributed to this prospect. Current Meta campaign state remains unknown.
7. **Exact GBP matched.** Name, Etyeki u.40, website and phone match. Rating 4.9 visible. Limited Google Maps view omitted review count and review text. Do not substitute Cylex/Yably combined 92-review aggregate for Google review count. Website has real named testimonials usable with their source.
8. **Prices already exist.** Prospect mono-split through 4.6kW: 75,000 Ft + ÁFA with one wall opening and 2m piping. Single-unit maintenance 15,000 Ft + ÁFA. Do not compare with a gross package price without equal inclusions, or invent average order value from this list.
9. **Address inconsistency.** ASZF says Etyeki utca38, footer and GBP say40. Confirm the current company address. Two phone numbers are deliberately labelled for management and maintenance scheduling, not an accidental duplicate.
10. **Unverified claims remain unknown.** Premium-price commercial viability, contractor close rate, actual campaign CPC and quantified prospect ROI were not verified. The kit contains measured keyword-provider volume and CPC estimates. They do not establish the prospect’s actual paid-campaign costs or commercial outcomes, and the calculator uses editable examples.

## Integration

All research JSON is inside `data/research/`, screenshots inside `shots/research/`. Preserve raw browser packets and raw Lighthouse JSON. This section identifies the original research capture, not the final kit publication state. `cro_observations.json`, `tracking.json`, `gbp.json`, `reviews.json`, `lh_extract.json`, `ads_google.json`, `ads_meta.json`, `strategy.json`, `prices.json`, `benchmarks.json` and `paid_ads.json` were integrated into the final research boards. The prospect’s production website was not modified. The original capture used USD0.1750495 actor spend, separate from keyword research and generation in data/spend.json. 15 Google and 15 Meta records validated, with local visuals and Meta ID cards. Google sample is 15 distinct creatives from one Budapest advertiser. Meta combines several HU advertisers and one own historic prospect ad. Do not portray this as 15 advertisers per channel.

## Integrated keyword, ranking and image boundaries

- Paid research contains 447 national keywords and a 64-keyword Pest vármegye sample. CPC and bid values are estimates returned by the research provider, not observed campaign CPC. Missing metrics remain missing. The ROI link uses editable example assumptions.
- Eight advanced national desktop SERP queries were sampled. The prospect appeared at position 17 for “hajóklíma” on its boat-AC page. It did not appear within the returned coverage of the other seven queries. Five separate actual SERP screenshots are supporting visual evidence from different requests and times, not identical ranking snapshots.
- No opportunity was promoted as a verified low-organic-competition win. Google Ads competition alone does not establish organic ranking difficulty.
- The catalog contains 23 unique inspected site images. The low-resolution product cutouts do not prove completed installations. A family lifestyle photo is an illustration. The generated before image is visibly labeled as AI illustration, paired with a real source product image, not a project reference.
- A catalog description initially misidentified img-0009. Direct source inspection corrected it to a black cylindrical unit on a metal base, connected by a cable to a white electrical box. Its source image and stable URL were retained. The final hosted image catalog contains the correction. Original descriptions and source-image bytes were preserved separately for provenance.