Copywriter Agent

1What it is

Invoking $copywriter (or any copywriting ask) launches one frontier-model subagent that reads a self-contained agent package and works it with nine private sub-skills. Client-visible work lands in a Hungarian five-page workbook site on Cloudflare Pages; casual work lands in chat. Every deliverable containing written copy ends with a formula table: which formulas were used, from which source, and how each shaped the text.

2How a run works

Invoke — $copywriter or a copy ask; task, client, language, workbook URL passed along. Dispatch — one subagent: Codex Sol at high reasoning / Claude Code Opus-class high. No child agents (one exception below). Research — always runs; the agent picks the depth, never whether. Mode + skills — picks a mode, loads only the sub-skills the task needs, fills the matching workbook pages. Return — copy in chat → formula table → workbook URLs touched → assumptions and claim risks.

3Modes

Mode	Triggered by	Output
Campaign	Client or multi-stage work	Workbook pages filled in order + copy in chat
External workbook	You supply a workbook URL or HTML that is not ours	Its empty slots filled in its own design; a linked page added for anything that fits no section; existing content never overwritten
Quick copy	A casual "write me a…" ask	Copy in chat + formula table; workbook only if you name one
Advice	Questions and critique	Chat answer grounded in course resources; critique in the creative-director voice

4Skills it accesses, and when

Skill	Visual output	Used when
`copywriter`	Workbook hub	Every run; the dispatcher and hub-status keeper
`copy-research`	Workbook 1 · Persona	Audience, market, or evidence uncertainty must be reduced: problem layers, symptom scores, belief audit, awareness level
`copy-offer`	Workbook 2 · Offer	Offer built or sharpened via the Hormozi value equation on the persona's problems
`copy-angles`	Workbook 3 · Big idea	Big idea, thesis, unique mechanism, the eleven angles, naming
`copy-draft`	Workbook 4 · Draft	Formula and lead selection, skeleton, full draft, applied-formula table (card E)
`copy-claims`	Workbook 5 · Quality	Post-draft filters, claim inventory with risk flags, closing checks
`copy-formulas`	Feeds every mode	Whenever copy is written or judged: picks from the formula arsenal, owns the formula table; hooks drafted against ≥3 candidate formulas
`copy-format`	—	Channel constraints: email, ads, landing, long-form
`copy-sources`	—	Retrieving an exact course principle, example, or provenance trail

5The formula arsenal

Two library files inside the package, every entry tagged kurzus (exact course wording, re-extracted visually from the Figma canvases and plug-and-play docs) or standard (established industry formula, web-verified):

resources/templates/hook-formulas.md — course-exact: 20 headline templates in 3 families, 20 swipe headlines, 11 angle hook cards with plug-and-play sentences, 21 top-performing subject lines with their reusable patterns, the mountain/rock-bottom naming formula, 16 figures of rhetoric, the first-five-seconds law; plus 24 standard hooks (headlines, subject lines, ad openers, social/video). Re-extracted visually from the Figma canvases, recovering the rasterized title-cards, diagram flows, and worked examples the old text dump missed.
resources/templates/copywriting-formulas.md — course body structures (AIDA, PWAS, BAB, belief bridge, long-form, one-big-idea landing, 11 angle patterns) + 13 standard body formulas (4Ps, QUEST, PASTOR, ACCA, FAB, Bob Stone, Belcher 21-part, VSL, 4 Us…)

The contract: every copy deliverable, in any mode, ends with Képlet | Forrás (kurzus / standard) | Hogyan alkalmaztuk itt — only formulas actually used, hooks included. In campaign mode the same table also fills workbook 4, card E.

6Tools and authority

Reads: the agent package (course markdown, manifests, templates, workbook templates); the client's existing workbook pages.
Web: search and fetch for research and platform-limit checks.
Writes: workbook HTML only — fills data-fill slots, adds linked pages, never redesigns, never overwrites client-filled pages.
Deploy: the client workbook site on Cloudflare Pages (per cloudflare-staging); first-run bootstrap may be delegated to one Sonnet-medium subagent — the only child agent allowed.
Never without separate authorization: publishing elsewhere, sending, production deploys, spending, live-campaign changes.

7Isolation — why other agents can't use these skills

Skill discovery only scans the top-level roots (~/.agents/skills/, ~/.claude/skills/, project .claude/skills/). There, only the copywriter dispatcher exists. The nine sub-skills live nested at

~/.agents/skills/copywriter/references/agent-package/.agents/skills/

which no discovery root reaches — they load only when the dispatched subagent is pointed at the package by AGENTS.md. Codex implicit invocation is additionally off (allow_implicit_invocation: false). Manual use, if ever needed: open the package path directly and read a sub-skill's SKILL.md.

8Paths

Canonical skill	`~/.agents/skills/copywriter/` (symlinked from `~/.claude/skills/copywriter` → Codex/Claude parity is automatic)
Agent package	`…/references/agent-package/` — AGENTS.md, 9 sub-skills, resources, workbook templates
Workbook templates	`…/agent-package/resources/workbooks/` — hub + 5 Hungarian fill-in pages
Repo mirror	`~/Documents/Agty/Analit/deliverables/copywriting-agent/` (committed)
Pre-edit archives	`~/.agents/skill-version-archive/copywriter/`