Csupi Autómentő · Google Ads Keyword Review · Snapshot 20261003T102008-a87abd59

No live writebackSnapshot 20261003T102008-a87abd59 · 916 historical keyword rows · 2026-08-04 to 2026-10-02 · extracted 2026-10-03T10:20:08.127072+02:00

What happened

The frozen August 4 to October 2 account snapshot contains 241 396.46 Ft spend, 346 clicks and 5 104 impressions. The account total reconciles exactly to all campaign types. The 916 keyword rows are a narrower historical Search criterion view and include now-paused terms.

Latest 30 complete days

September 3 to October 2: 118 530.47 Ft account spend, 138 clicks and 2333 impressions. The preceding August 4 to September 2 window had 122 865.99 Ft, 208 clicks and 2771 impressions. These windows include three full days under the new setup plus the September 29 transition day, so this is a time comparison, not a controlled test.

First three full post-change days

September 30 to October 2: 9 970.76 Ft account spend. The 20 local campaigns spent 7 157.26 Ft, Generic spent 2 813.50 Ft, and other campaigns spent zero. The September 29 transition day had 2 637.81 Ft account spend, before the final approved ad copy was completed late that night. At 2026-10-03T10:44:33.843381+02:00, October MTD is 6 584.16 Ft; the earlier KPC extraction showed 7 971.35 Ft with a provisional October 3 row that the later read no longer returned. Three full days cannot establish the 190 000 to 210 000 Ft actual monthly account target or the 120 000 Ft genuine local-query target.

Current approved setup and targeting

Provider readback at 2026-10-03T10:44:33.843381+02:00 confirms 21 enabled Search campaigns, 400 approved exact local keywords across 20 locations, 21 matching seven-day schedules, and 21 approved and eligible RSAs with the exact approved text and pins. The local shared budget is 5 263.15 Ft per day across 20 campaigns. Generic alone owns 1 315.79 Ft per day. All 20 local campaigns target presence in Hungary with exact place-name keywords. Generic alone has a 50 km proximity around Budakeszi. Moving only Generic's centre toward Buda would leave the Budakeszi and Solymár local exact campaigns eligible, so it cannot by itself remove those enquiries. No Google Ads configuration change was made here.

Local intent and phone evidence

In the latest 30 complete days, disclosed search queries account for 69 255.13 Ft, only 58.4% of account spend. Queries visibly naming an approved place or motorway and a towing or transport service account for at least 25 046.26 Ft; the first three full post-change days show at least 2 893.23 Ft. This semantic query view can overlap local-campaign spend. Hidden queries prevent a complete local-intent total. Phone events and Ads conversions are intent signals, with known QA contamination in prior measurement work. They do not certify connected calls, jobs or revenue.

Decision for this review

Keep the exact allowlist, approved copy, hours, targeting and current budgets intact. Read the three ranked advice actions below as reviews for a later decision. The three historically costly phrase terms are now paused. The new local exact terms need a full post-change window and real call-outcome evidence before any expansion, exclusion, bid, budget or location decision. A Generic-only radius move cannot solve local-campaign poor-fit traffic. The accepted 215 000 Ft controller upper is a guard, not an observed monthly spend cap.

Detailed keyword table and Sol advice

Open the advice section, then the keyword table below. Five of 916 keyword rows are flagged for focused review. All 916 advice rows were imported with zero rejections. The 60-day keyword totals are historical and should not be read as new-setup delivery.

Advice rows and review controls

AI decision summary

916 keyword row(s) reviewed by the Advice pass for snapshot 20261003T102008-a87abd59. The "No keyword decision yet" lane means Search had no usable delivery evidence. It does not mean the zero-spend rows are bad keywords.

Human approval required

Approve for planning (3)

autómentés — 1920 impressions, 110 clicks and 72,754 Ft in the mixed pre/post-change 60-day scope. Current criterion is PAUSED; do not infer post-September 29 performance from this total. Historical phone-intent zero is not evidence of zero calls: tracking reliability is partial even though 0/60 days predate call tracking, and known QA can affect phone events.
autómentő — 1698 impressions, 150 clicks and 88,890 Ft in the mixed pre/post-change 60-day scope. Current criterion is PAUSED; do not infer post-September 29 performance from this total. Historical phone-intent zero is not evidence of zero calls: tracking reliability is partial even though 0/60 days predate call tracking, and known QA can affect phone events.
autó szállítás — 222 impressions, 17 clicks and 10,168 Ft in the mixed pre/post-change 60-day scope. Current criterion is PAUSED; do not infer post-September 29 performance from this total. Historical phone-intent zero is not evidence of zero calls: tracking reliability is partial even though 0/60 days predate call tracking, and known QA can affect phone events.

Investigate next (1)

autómentő — 258 impressions, 12 clicks and 14,333 Ft in the mixed pre/post-change 60-day scope. Current criterion is ENABLED; do not infer post-September 29 performance from this total. One recorded phone-intent proxy is not one connected call or job; QA and call-outcome reconciliation remain incomplete.

No keyword decision yet (1)

Érd autómentő — 3 impressions, 1 clicks and 1,099 Ft in the mixed pre/post-change 60-day scope. Current criterion is ENABLED; do not infer post-September 29 performance from this total. Local demand and calls cannot be inferred from one click; hold the approved exact set and review the full new cohort.

Refresh data required

Connected calls, qualified calls, completed jobs and revenue by keyword are not in the KPC bundle.
QA-filtered phone-intent counts are not in the bundle; past controlled tests can affect raw event totals.
A complete post-September 29 calendar month and keyword cohort do not yet exist.

Top 3 account actions

The highest-impact account-level actions the Advice pass distilled from the row advice. Click a keyword chip to jump to its row.

From validated advice

1. Preserve the paused historical phrase terms
These three rows account for 171,812 Ft of 60-day keyword spend, mostly before the exact-only change.
Instruction: Compare the paused phrase rows with enabled exact terms in the next closed 30-day report.
2. Check Generic exact query quality and real calls
The active autómentő exact row cost 14,333 Ft in the mixed 60-day window.
Instruction: Review disclosed queries and reconcile recorded phone intent with the client call ledger.
3. Wait for a complete local exact cohort
The new Érd exact row cost 1,099 Ft but has only three impressions and one click.
Instruction: Review the local exact cohort after a complete post-change 30-day window.

Supporting diagnostic panels

Decision surface

A deterministic review order from the frozen keyword rows. No AI judgment is used here.

Keyword rows only in totals

Start here

Top 3 keyword row(s) by spend account for 75.4% of total spend.

175 977 Ft of 233 246 Ft total spend is concentrated in 3 row(s). Review these before considering wider budget or structure changes.

Spend concentration: 75.4%
Spend at risk: 198 297 Ft
Measurement: 8 Google Ads platform events

Ranked outliers

Interesting does not automatically mean good or bad. Each row explains why it earns review.

Signal	Keyword or cluster	Evidence	Why it matters	Check next
Spend concentration	Top 3 keyword row(s) by spend	175 977 Ft · 75.4% of all spend	A small part of the account controls most of the result.	Review these rows before expanding budget or structure.
Low Quality Score	autómentő · PHRASE	88 890 Ft · QS 4	Low Quality Score combined with real spend is a relevance warning.	Read real search terms, then check query, ad and page alignment.
Coverage gap	trailer · EXACT	2 740 000 estimated monthly searches · 0 impressions	Planner demand and observed delivery are unusually far apart.	Check eligibility, schedule, location, rank and top impression share.
Structure / demand outlier	EXACT \| M7 \| Primary destination cluster	22 keyword rows · 33 impressions · 0 clicks	A keyword inventory is producing almost no observable demand.	Confirm serviceable demand before adding campaigns or bids.
Local opportunity	EXACT \| Piliscsaba \| Secondary destination cluster	1 clicks · 1 phone-click events · 1 084 Ft	This is a real local proxy signal worth protecting.	Protect serviceability and gather more evidence before scaling.

What we still cannot decide

Measurement health

Phone-click events are only a proxy. Connected calls, leads, jobs and revenue remain unknown.

Advice

Advice pass has run for this snapshot — see AI decision summary above.

Priority-location coverage

Target is 100% top-of-page presence for priority clusters, flagged below 95% once there is enough data to judge. A priority landing page with zero current traffic is missing coverage, not a passing score.

0 on target2 below target1 missing coverage2 not enough data

Priority cluster	Coverage state	Top-of-page share	Evidence
Szentendre https://csupiautomentes.hu/automento-szentendre	Below target	74.7%	4 keyword row(s) · 22 impressions
Buda https://csupiautomentes.hu/automentes-buda	Missing coverage	Undefined: 0 impressions / no applicable Search share	2 keyword row(s) · 0 impressions
Érd https://csupiautomentes.hu/automentes-erd	Below target	66.0%	4 keyword row(s) · 64 impressions
Budaörs https://csupiautomentes.hu/automento-budaors	Not enough data yet	62.5%	3 keyword row(s) · 8 impressions
Pomáz https://csupiautomentes.hu/automento-pomaz	Not enough data yet	33.3%	4 keyword row(s) · 2 impressions

Serving, pacing and measurement methodology

Service-area registry

A review queue, not a priority score. It ranks where the current evidence deserves attention.

1 review now5 local signal26 monitor29 coverage unknown

Area and route	Review state	Measured activity	Practical signal	Next review	Personal note
Horvátország Autómentés Current route Provider returned no configured Search ad final URL	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
Általános Current route Provider returned no configured Search ad final URL	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
1. hirdetéscsoport Current route https://csupiautomentes.hu/	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
1. hirdetéscsoport Current route https://csupiautomentes.hu/	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
Általános Current route https://csupiautomentes.hu/	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
EXACT \| Buda \| Primary Current route https://csupiautomentes.hu/automentes-buda?utm_source=google&utm_medium=cpc&utm_campaign=2606_Automentes_Buda_Search&utm_content=buda&utm_term=nonbrand	Monitor	2 548 Ft1 clicks · 0 phone-click events	1 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
Automentes_Buda Current route https://csupiautomentes.hu/automentes-buda?utm_source=google&utm_medium=cpc&utm_campaign=2606_Automentes_Buda_Search&utm_content=buda&utm_term=nonbrand	Monitor	0 Ft0 clicks · 0 phone-click events	0 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
EXACT \| Érd \| Primary Current route https://csupiautomentes.hu/automentes-erd?utm_source=google&utm_medium=cpc&utm_campaign=2606_Automentes_Erd_Search&utm_content=erd&utm_term=nonbrand	Local signal	4 295 Ft4 clicks · 1 phone-click events	1 phone-click event(s) from 4 clicks	Protect serviceability and gather more evidence before scaling.	Add note Local review note
Automentes_Erd Current route https://csupiautomentes.hu/automentes-erd?utm_source=google&utm_medium=cpc&utm_campaign=2606_Automentes_Erd_Search&utm_content=erd&utm_term=nonbrand	Review now	3 924 Ft7 clicks · 0 phone-click events	3 924 Ft with no phone-click event	Investigate real search terms and query-to-page relevance.	Add note Local review note
Automentes_M31 Current route https://csupiautomentes.hu/automentes-m31?utm_source=google&utm_medium=cpc&utm_campaign=2606_Automentes_Autopalyak_Search&utm_content=autopalya-M31&utm_term=nonbrand	Monitor	732 Ft1 clicks · 0 phone-click events	1 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
Automentes_M31 Current route https://csupiautomentes.hu/automentes-m31?utm_source=google&utm_medium=cpc&utm_campaign=2606_Automentes_Autopalyak_Search&utm_content=autopalya-M31&utm_term=nonbrand	Monitor	618 Ft1 clicks · 0 phone-click events	1 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
EXACT \| M31 \| Primary Current route https://csupiautomentes.hu/automentes-m31?utm_source=google&utm_medium=cpc&utm_campaign=2606_Automentes_Autopalyak_Search&utm_content=autopalya-M31&utm_term=nonbrand	Monitor	0 Ft0 clicks · 0 phone-click events	0 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
Automentes_M7 Current route https://csupiautomentes.hu/automentes-m7?utm_source=google&utm_medium=cpc&utm_campaign=2606_Automentes_Autopalyak_Search&utm_content=autopalya-M7&utm_term=nonbrand	Monitor	0 Ft0 clicks · 0 phone-click events	0 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
Automentes_M7 Current route https://csupiautomentes.hu/automentes-m7?utm_source=google&utm_medium=cpc&utm_campaign=2606_Automentes_Autopalyak_Search&utm_content=autopalya-M7&utm_term=nonbrand	Monitor	0 Ft0 clicks · 0 phone-click events	0 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
EXACT \| M7 \| Primary Current route https://csupiautomentes.hu/automentes-m7?utm_source=google&utm_medium=cpc&utm_campaign=2606_Automentes_Autopalyak_Search&utm_content=autopalya-M7&utm_term=nonbrand	Monitor	0 Ft0 clicks · 0 phone-click events	0 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
EXACT \| Biatorbágy \| Secondary Current route https://csupiautomentes.hu/automento-biatorbagy?utm_source=google&utm_medium=cpc&utm_campaign=EXACT_biatorbagy_Search&utm_content=biatorbagy&utm_term=nonbrand	Monitor	0 Ft0 clicks · 0 phone-click events	0 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
EXACT \| Budakeszi \| Secondary Current route https://csupiautomentes.hu/automento-budakeszi?utm_source=google&utm_medium=cpc&utm_campaign=EXACT_budakeszi_Search&utm_content=budakeszi&utm_term=nonbrand	Local signal	3 862 Ft3 clicks · 1 phone-click events	1 phone-click event(s) from 3 clicks	Protect serviceability and gather more evidence before scaling.	Add note Local review note
EXACT \| Csepel \| Secondary Current route https://csupiautomentes.hu/automento-csepel?utm_source=google&utm_medium=cpc&utm_campaign=EXACT_csepel_Search&utm_content=csepel&utm_term=nonbrand	Local signal	6 904 Ft6 clicks · 2 phone-click events	2 phone-click event(s) from 6 clicks	Protect serviceability and gather more evidence before scaling.	Add note Local review note
EXACT \| M0 \| Primary Current route https://csupiautomentes.hu/automento-m0?utm_source=google&utm_medium=cpc&utm_campaign=EXACT_m0_Search&utm_content=m0&utm_term=nonbrand	Monitor	0 Ft0 clicks · 0 phone-click events	0 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
EXACT \| M1 \| Primary Current route https://csupiautomentes.hu/automento-m1?utm_source=google&utm_medium=cpc&utm_campaign=EXACT_m1_Search&utm_content=m1&utm_term=nonbrand	Monitor	805 Ft1 clicks · 0 phone-click events	1 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
Automentes_M5 Current route https://csupiautomentes.hu/automento-m5?utm_source=google&utm_medium=cpc&utm_campaign=2606_Automentes_Autopalyak_Search&utm_content=autopalya-M5&utm_term=nonbrand	Monitor	0 Ft0 clicks · 0 phone-click events	0 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
EXACT \| M6 \| Primary Current route https://csupiautomentes.hu/automento-m6?utm_source=google&utm_medium=cpc&utm_campaign=EXACT_m6_Search&utm_content=m6&utm_term=nonbrand	Monitor	1 075 Ft1 clicks · 0 phone-click events	1 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
EXACT \| Piliscsaba \| Secondary Current route https://csupiautomentes.hu/automento-piliscsaba?utm_source=google&utm_medium=cpc&utm_campaign=EXACT_piliscsaba_Search&utm_content=piliscsaba&utm_term=nonbrand	Local signal	1 084 Ft1 clicks · 1 phone-click events	1 phone-click event(s) from 1 clicks	Protect serviceability and gather more evidence before scaling.	Add note Local review note
EXACT \| Pilisvörösvár \| Secondary Current route https://csupiautomentes.hu/automento-pilisvorosvar?utm_source=google&utm_medium=cpc&utm_campaign=EXACT_pilisvorosvar_Search&utm_content=pilisvorosvar&utm_term=nonbrand	Monitor	627 Ft2 clicks · 0 phone-click events	2 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
EXACT \| Törökbálint \| Secondary Current route https://csupiautomentes.hu/automento-torokbalint?utm_source=google&utm_medium=cpc&utm_campaign=EXACT_torokbalint_Search&utm_content=torokbalint&utm_term=nonbrand	Monitor	0 Ft0 clicks · 0 phone-click events	0 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
EXACT \| Zsámbék \| Secondary Current route https://csupiautomentes.hu/automento-zsambek?utm_source=google&utm_medium=cpc&utm_campaign=EXACT_zsambek_Search&utm_content=zsambek&utm_term=nonbrand	Monitor	624 Ft1 clicks · 0 phone-click events	1 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
Gépszállítás Current route https://csupiautomentes.hu/gepszallitas-budapesten-es-orszagosan/	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
Általános Current route https://csupiautomentes.hu/gepszallitas-budapesten-es-orszagosan/	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
Kifejezés Current route https://csupiautomentes.hu/gepszallitas-budapesten-es-orszagosan/	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
Ad Group #1 Current route https://www.csupiautomentes.hu	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
Ausztria Autómentés Current route https://www.csupiautomentes.hu	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
Autómentés M3 Current route https://www.csupiautomentes.hu	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
1. hirdetéscsoport Current route https://www.csupiautomentes.hu	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
hivás-1 Current route https://www.csupiautomentes.hu/	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
Webhelyre Current route https://www.csupiautomentes.hu/	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
Webhelyre1 Current route https://www.csupiautomentes.hu/	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
1. hirdetéscsoport Current route https://www.csupiautomentes.hu/furgonmentes-kisteherauto-mentes/	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
Autómentés külföldről Current route https://www.csupiautomentes.hu/kulfoldon-automentes-ejjel-nappal/	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
1. hirdetéscsoport Current route mixed/uncertain — 1. hirdetéscsoport (2 URLs)	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
2. hirdetéscsoport Budapest Current route mixed/uncertain — 2. hirdetéscsoport Budapest (2 URLs)	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
Ad Group #1 Current route mixed/uncertain — Ad Group #1 (2 URLs)	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
Ad Group #1 Current route mixed/uncertain — Ad Group #1 (2 URLs)	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
Ad Group #1 Current route mixed/uncertain — Ad Group #1 (3 URLs)	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
Automentes_Budaors Current route mixed/uncertain — Automentes_Budaors (2 URLs)	Monitor	2 250 Ft3 clicks · 0 phone-click events	3 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
Automentes_Diosd Current route mixed/uncertain — Automentes_Diosd (2 URLs)	Monitor	0 Ft0 clicks · 0 phone-click events	0 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
Automentes_Pomaz Current route mixed/uncertain — Automentes_Pomaz (2 URLs)	Monitor	702 Ft1 clicks · 0 phone-click events	1 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
Automentes_Solymar Current route mixed/uncertain — Automentes_Solymar (2 URLs)	Monitor	0 Ft0 clicks · 0 phone-click events	0 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
Automentes_Szentendre Current route mixed/uncertain — Automentes_Szentendre (2 URLs)	Monitor	688 Ft1 clicks · 0 phone-click events	1 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
Autómentés - Search Current route mixed/uncertain — Autómentés - Search (2 URLs)	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
Autómentés Bp.-Pest megye Current route mixed/uncertain — Autómentés Bp.-Pest megye (2 URLs)	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
Autómentés Csehország Current route mixed/uncertain — Autómentés Csehország (2 URLs)	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
Autómentő Bérlése Current route mixed/uncertain — Autómentő Bérlése (2 URLs)	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
EXACT \| Budaörs \| Primary Current route mixed/uncertain — EXACT \| Budaörs \| Primary (2 URLs)	Monitor	1 076 Ft1 clicks · 0 phone-click events	1 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
EXACT \| Diósd \| Primary Current route mixed/uncertain — EXACT \| Diósd \| Primary (2 URLs)	Monitor	0 Ft0 clicks · 0 phone-click events	0 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
EXACT \| Generic \| Budakeszi 40 km Current route mixed/uncertain — EXACT \| Generic \| Budakeszi 40 km (2 URLs)	Local signal	199 268 Ft302 clicks · 3 phone-click events	3 phone-click event(s) from 302 clicks	Protect serviceability and gather more evidence before scaling.	Add note Local review note
EXACT \| M5 \| Primary Current route mixed/uncertain — EXACT \| M5 \| Primary (2 URLs)	Monitor	0 Ft0 clicks · 0 phone-click events	0 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
EXACT \| Pomáz \| Primary Current route mixed/uncertain — EXACT \| Pomáz \| Primary (2 URLs)	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
EXACT \| Solymár \| Primary Current route mixed/uncertain — EXACT \| Solymár \| Primary (2 URLs)	Monitor	0 Ft0 clicks · 0 phone-click events	0 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
EXACT \| Szentendre \| Primary Current route mixed/uncertain — EXACT \| Szentendre \| Primary (2 URLs)	Monitor	2 165 Ft2 clicks · 0 phone-click events	2 clicks and no phone-click event	Review only after more volume or term evidence.	Add note Local review note
Kifejezés egyezés Current route mixed/uncertain — Kifejezés egyezés (2 URLs)	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note
Normál hirdetéscsoport 1 Current route mixed/uncertain — Normál hirdetéscsoport 1 (2 URLs)	Coverage unknown	0 Ft0 clicks · 0 phone-click events	0 impressions and 0 clicks	Check demand and eligibility before restructuring.	Add note Local review note

Business importance and serviceability still come from Matt. Notes stay in this browser session and do not write back.

October account pacing

Read-only account cost, including the partial capture day.

October 1 to the 2026-10-03T10:44:33.843381+02:00 capture: 6 584.16 Ft account cost, including 5 053.53 Ft in local campaigns and 1 530.63 Ft in Generic. The earlier 2026-10-03T10:23:25.057932+02:00 extraction showed 7 971.35 Ft; its provisional October 3 row was absent on the later read. The target is 190 000 to 210 000 Ft actual for a completed month, with an accepted 215 000 Ft controller upper. The unchanged daily budgets imply about 200 000 Ft at 30.4 times both budgets, but real delivery can be lower and current-month cost can be revised.

Generic campaign, separately measured

The Generic campaign is enabled and owns its exclusive 1 315.79 Ft daily budget.

October month to date at 2026-10-03T10:44:33.843381+02:00: 1 530.63 Ft. The earlier extraction showed 2 917.82 Ft including a provisional October 3 row. In the first three full post-change days: 2 813.50 Ft. These are provider cost, not a forecast or an outcome measure.

Measurement health

Limits that affect every conversion interpretation.

The 60-day keyword view has eight recorded phone-intent conversions. The account latest-30-day view has eight Primary conversions. These are platform events, not eight connected calls or jobs.
Configured call tracking predates this 60-day window, but reliability is partial. Known QA phone interactions were mixed into earlier GA4 reporting, and reveal and dial actions have shared an event. This read did not newly verify a QA-filtered conversion count or call ledger.
Search terms are incomplete. Only 58.4% of latest-30-day account spend appears in disclosed query cost; visible place-plus-service cost is a lower bound.
Exact keywords can match close variants. Current Quality Score is a present diagnostic. The 60-day historical keyword view includes paused terms and is narrower than account spend.

Current destination grouping

Landing-page evidence tables

Cluster rollups are context rows. Totals and synthesis use keyword rows only.

MeasuredObserved Google Ads fieldsDerivedRollups from measured keyword rowsExplicit stateObserved inputs plus the precise undefined, unavailable, or structural reason

Provenance, definitions, caveats, and audit information

Provenance

Snapshot 20261003T102008-a87abd59, extracted 2026-10-03T10:20:08.127072+02:00 (Europe/Budapest).
Google Ads customer 4891907898.
Keyword Planner estimates matched by exact keyword text.

Definitions

Google Ads platform event: an attributed phone-number-click conversion action, not a confirmed call, enquiry, booking, or revenue.
Current destination grouping: configured ENABLED or PAUSED Search-ad final URL(s), with ad-level source attribution, not historic click-level landing-page proof.
Current Quality Score: present keyword diagnostic, not a 60-day average.
Disclosed search terms: an incomplete sample — Google can withhold low-volume terms.

Caveats

Planner volume and bid ranges are estimates, not delivery forecasts.
Low-volume rows are not automatically waste.
Phone clicks do not prove connected calls, leads, jobs, revenue or profit.
No live writeback. Local controls change only this open browser session.

Audit information

Measured totals: 233 246 Ft, 5 018 impressions, 339 clicks, 8 phone-click events.
916 keyword rows map to 61 current destination groups.
Cluster rollups are derived from child keyword rows and are excluded from totals.
Search-term child rows are excluded from all totals.
Report window: 2026-08-04 to 2026-10-02; snapshot extracted: 2026-10-03T10:20:08.127072+02:00.