{
  "label": "TELJESEN SZINTETIKUS MINTA, NEM ÜGYFÉLADAT",
  "fixture_generated_on": "2026-10-01",
  "hypothetical_as_of": "2026-11-02",
  "timezone": "Europe/Budapest",
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      "test": 0,
      "billed": 40000
    },
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      "period": "2026-07-01/2026-07-31",
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      "campaign": "Meta_M02",
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      "billed": 20000
    },
    {
      "period": "2026-10-01/2026-10-24",
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      "base": 82500,
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      "billed": 97500
    },
    {
      "period": "2026-10-01/2026-10-24",
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    {
      "period": "2026-10-25/2026-10-31",
      "source": "google",
      "campaign": "Search_M01",
      "base": 27500,
      "test": 5000,
      "billed": 32500
    },
    {
      "period": "2026-10-25/2026-10-31",
      "source": "meta",
      "campaign": "Meta_M02",
      "base": 15000,
      "test": 0,
      "billed": 15000
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    "end": "2026-10-31",
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      "immature": 4
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        "cpql_huf": 15000.0,
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    "cpql_paid_huf": 47500.0,
    "management_fee_monthly_reference_huf": 280000,
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    "fee_rule": "monthly fee shown as reference, not an additional weekly charge"
  },
  "monthly": {
    "synthetic": true,
    "start": "2026-10-01",
    "end": "2026-10-31",
    "as_of": "2026-11-02",
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      "unknown": 3
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    "maturity": {
      "mature": 0,
      "immature": 14
    },
    "observed_won_revenue_huf": 0,
    "observed_won_contribution_huf": 0,
    "spend_huf": 190000,
    "platforms": {
      "google": {
        "campaign": "Search_M01",
        "spend_huf": 130000,
        "enquiries": 7,
        "categories": {
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        "cpql_huf": 43333.333333333336,
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      "meta": {
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          "borderline": 1,
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          "pending": 0,
          "unreachable": 1
        },
        "cpql_huf": 30000.0,
        "qualification_rate": 0.4
      },
      "organic": {
        "campaign": "none",
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        "cpql_huf": null,
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        "campaign": "none",
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        "cpql_huf": null,
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    "cpql_paid_huf": 38000.0,
    "media_budget_huf": 200000,
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    "test_envelope_released_huf": 20000,
    "reserve_unspent_huf": 10000,
    "management_fee_huf": 280000,
    "extras_huf": 0,
    "actual_total_cost_huf": 470000,
    "planned_total_cost_huf": 480000,
    "observed_snapshot_roi": -1,
    "roi_final": false,
    "reasons_not_final": [
      "14 immature enquiries",
      "3 unknown sales outcomes",
      "7 still open"
    ]
  },
  "prior_mature_cohort": {
    "synthetic": true,
    "start": "2026-07-01",
    "end": "2026-07-31",
    "as_of": "2026-11-02",
    "raw_rows": 4,
    "unique_enquiries": 4,
    "duplicate_rows": 0,
    "categories": {
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      "borderline": 0,
      "unsuitable": 1,
      "pending": 0,
      "unreachable": 1
    },
    "paid_unique_enquiries": 4,
    "paid_qualified": 2,
    "qualification_rate_all": 0.5,
    "qualification_rate_paid": 0.5,
    "contacted_attempted": 4,
    "reachable": 3,
    "showroom_booked": 2,
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    "proposals_sent": 2,
    "outcomes": {
      "won": 0,
      "lost": 2,
      "open": 0,
      "unknown": 2
    },
    "maturity": {
      "mature": 4,
      "immature": 0
    },
    "observed_won_revenue_huf": 0,
    "observed_won_contribution_huf": 0,
    "spend_huf": 60000,
    "platforms": {
      "google": {
        "campaign": "Search_M01",
        "spend_huf": 40000,
        "enquiries": 2,
        "categories": {
          "qualified": 1,
          "borderline": 0,
          "unsuitable": 1,
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          "unreachable": 0
        },
        "cpql_huf": 40000.0,
        "qualification_rate": 0.5
      },
      "meta": {
        "campaign": "Meta_M02",
        "spend_huf": 20000,
        "enquiries": 2,
        "categories": {
          "qualified": 1,
          "borderline": 0,
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          "unreachable": 1
        },
        "cpql_huf": 20000.0,
        "qualification_rate": 0.5
      },
      "organic": {
        "campaign": "none",
        "spend_huf": 0,
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          "unreachable": 0
        },
        "cpql_huf": null,
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      },
      "unknown": {
        "campaign": "none",
        "spend_huf": 0,
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        },
        "cpql_huf": null,
        "qualification_rate": null
      }
    },
    "cpql_paid_huf": 30000.0,
    "management_fee_huf": 280000,
    "extras_huf": 0,
    "actual_total_cost_huf": 340000,
    "roi_final": false,
    "reason_not_final": "mature cohort still contains two unknown sales outcomes"
  },
  "platform_claim_reconciliation": {
    "monthly_google_claims": 8,
    "monthly_meta_claims": 6,
    "cross_platform_claimed_lead_ids": [
      "F001",
      "F011"
    ],
    "unique_paid_business_leads": 12,
    "rule": "Google 8 + Meta 6 − overlap 2 =12. Synthetic claims are illustrative, not platform readbacks."
  },
  "decisions": [
    {
      "action": "Keep reserve unreleased. Do not name a winner from 5 qualified leads.",
      "owner": "Matt",
      "due": "2026-11-03"
    },
    {
      "action": "Qualify F009/F012 and resolve unknown outcomes F010/F011/F013.",
      "owner": "Márti",
      "due": "2026-11-03"
    },
    {
      "action": "Check F012 source gap and dedup D001/D002, then reconcile claims.",
      "owner": "PPC-felelős, személy megerősítendő",
      "due": "2026-11-04"
    },
    {
      "action": "Review qualified proposal pipeline and confirm next showroom dates.",
      "owner": "Márti",
      "due": "2026-11-04"
    },
    {
      "action": "Reconcile P002/P004 mature unknowns before any close-rate or ROI claim.",
      "owner": "Matt + Márti",
      "due": "2026-11-05"
    },
    {
      "action": "T1 remains observational. Continue baseline, next challenger only after qualification cleanup.",
      "owner": "PPC-felelős + Matt",
      "due": "2026-11-06"
    }
  ],
  "next_maturity_reviews": {
    "october_month_complete_90d": "2027-01-29",
    "note": "Last October fixture enquiry on Oct30 reaches90 days Jan28. Conservative full calendar cohort Oct31+90 review Jan29."
  }
}