# Ad test guide: compare the two offers and the full journey

This is a test plan, not evidence of campaign performance. The campaign remains inactive. Preserve the 10 free-video and 10 challenge concepts as separate offer groups. Compare hooks and scenes within each group first; do not rank the free and paid routes as if they were the same conversion.

## Free spontaneous-video offer: ad-01 to ad-10

Compare the meeting replay, long sentence, phone response, story, own recording, camera restart, presentation, repeated take, emphasis, and practice-start angles. Keep the destination, CTA, and core offer constant while testing the angle. The copy promises a short spontaneous video, free personal logopedic feedback, and a later practice option.

Read the sequence as a funnel:

1. Ad impression and click, reported as attention diagnostics only.
2. Landing-page arrival and clear understanding of the video task.
3. Video started, submitted, and accepted as usable for feedback.
4. Personal feedback delivered, then acknowledged or viewed.
5. Subsequent practice offer viewed and its next-step action taken, if any.

Useful comparisons include cost per usable submission, submission completion after landing, feedback delivery/receipt, and follow-on offer engagement. Track video handling/privacy questions and drop-off as friction evidence. Do not label a click, page view, or raw upload as a completed feedback journey.

## Paid 14-day challenge: ad-11 to ad-20

Compare the next-day meeting, pause, schedule fit, own voice, story rhythm, clear task, reading rhythm, next task after video, feedback after practice, and end consultation angles. Hold destination and CTA constant. The offer is daily concrete practice, daily video submission, daily personal feedback, then an online consultation to review observations and remaining development. The proposed price and limited-place language are intentionally absent because they are not confirmed for use.

Read the sequence through program completion:

1. Ad click and landing-page arrival, as diagnostics.
2. Enrollment completed under confirmed terms, counted only after actual enrollment evidence.
3. First daily task started and first video submitted.
4. Daily task and video-feedback cadence sustained across the 14 days; report each day/module range so early drop-off is visible.
5. Final online consultation booked and attended.
6. Review completed: observations and remaining development discussed; any later service interest recorded separately from challenge completion.

Compare cost per completed enrollment, first-video completion, participation through the final module, consultation attendance, and downstream qualified interest. A checkout visit is not enrollment; enrollment is not challenge completion; a consultation is not a sale. Use actual delivery/readback evidence for each step. No campaign activation, send, or performance claim is authorized by this guide.