Landing recommendations and test guide
Recommendation, not measured winner: use free-a for the first cold-ad review path and challenge-b for the high-service pilot path. free-b adds a situation chooser and a focus-based explanation. challenge-a gives the fuller curriculum/time/price route. All four are complete alternatives.
| Comparison | Meaningful difference | Downstream outcome to watch later |
|---|---|---|
| free-a vs free-b | Recognizable repeated questioning and external viewpoint versus choosing a personal situation and defining a practice focus | A complete, usable submitted video followed by actual feedback, not just a CTA click |
| challenge-a vs challenge-b | Source curriculum/time/inclusions versus a clear daily work-and-feedback cycle | A participant who understands20–30minute practice plus video/journal time, completes purchase when real payments exist, and begins the intended programme |
| Three free CTA sections | Outside viewpoint / next practice focus / permission for a spontaneous imperfect video | Correct understanding of the free step and a suitable video submission |
| Three challenge CTA sections | Service system / concrete daily routine / continuation after received free feedback | Correct offer expectation and the right audience proceeding to checkout |
The third challenge CTA is only appropriate after the visitor has actually received the free-video feedback. Do not imply Rita has reviewed an unsubmitted video.
No live campaign, enrollment, payment, conversion metric or service delivery was tested in this production package. Demo selections/clicks only verify frontend continuity. Real outcome measures belong to the later campaign/infrastructure briefs. The first-cohort24,900Ft and12places are proposal defaults. All dates, real available slots and actual response-time promises remain unconfirmed.