# Report
Status: DONE

## Result
Independently reviewed and revised all 20 ads before image generation, preserving the 10 free-video and 10 challenge split. The final JSON, 20 ad-specific source-to-final critique records, and an offer-grouped test guide are ready for integration.

Reviewer/model and effort: GPT-6 Luna, maximum reasoning effort, as assigned for the Luna Max critic. Review window: 2026-10-01 22:32:39–22:50:03 UTC (2026-10-02 00:32:39–00:50:03 Europe/Budapest). No image generation took place during this review.

## Deliverables and checks

| Deliverable | Requirement or verification | Result | Evidence |
|---|---|---|---|
| [ads-final.json](/Users/agency/Documents/Agty/KomplexLogopédia/outputs/rita-journey-20261002/drafts/ads-final.json) | 20 unique IDs, 10 free + 10 challenge, original schema fields retained, final status set, destinations preserved | PASS | Validation found 20 unique records, correct 10/10 split, all original keys retained, `independently-reviewed-before-image-generation` on every item, and exact `landing/free-a.html` / `landing/challenge-a.html` routing. |
| [ads-final.json](/Users/agency/Documents/Agty/KomplexLogopédia/outputs/rita-journey-20261002/drafts/ads-final.json) | Customer copy and overlays | PASS | Checked every hook, caption, primary text, headline, and CTA for Rita’s name, em dash, semicolon, one-minute/written emphasis, diagnosis, guarantee, review proof, and unsupported outcome claims. Overlay hook + caption length is 9–13 words per ad. |
| [ads-final.json](/Users/agency/Documents/Agty/KomplexLogopédia/outputs/rita-journey-20261002/drafts/ads-final.json) | Distinct square-image prompts and exact text | PASS | All 20 generation prompts are distinct, specify a square everyday scene, exact Hungarian hook and caption, Komplex Logopédia wordmark, blue `#008AE6`, pink `#e14f9b`, yellow `#fea500`, white, mobile legibility, and no invented proof or extra copy. |
| [evidence/ad-copy/](/Users/agency/Documents/Agty/KomplexLogopédia/outputs/rita-journey-20261002/evidence/ad-copy/) | Individual original-vs-final record and critique dimensions for every draft | PASS | 20 records each include the original and final copy plus attention, interpretation order, reader narrative, objection, click destination, concrete weakness, actionable revision, remaining hypothesis, model/effort, and review time. |
| [test-guide.md](/Users/agency/Documents/Agty/KomplexLogopédia/outputs/rita-journey-20261002/evidence/ad-copy/test-guide.md) | Compare each offer and assess downstream completion, not clicks alone | PASS | Separate free-video and paid-challenge comparison groups define landing, submission/enrollment, feedback, program completion, consultation, and downstream-interest evidence. |
| Original drafts in `drafts/` | Preserve sources and verify Markdown/JSON agreement | PASS | Source JSON and all 20 per-ad Markdown files cross-match on the reviewed copy/route fields. Source JSON SHA-256: `2c5b6ccc521217db689d395b453922f2c92d8ede1a5e00ca1f4742a94bb0eb99`. No source draft was edited. |
| Review chronology | Prove review happened before image generation | PASS | Each critique record states GPT-6 Luna / max reasoning and the UTC/Budapest review window. The final status is pre-generation. No image-generation call was made in this assignment. |

## Limits or consequential decisions

The 24,900 Ft price and 12 pilot places remain unconfirmed, so the ads make no price, scarcity, or launch claim. The test guide is a proposed measurement plan, not performance evidence. No campaign was activated or published.