Komplex · review map

One connected journey, from first ad to consultation

Frontend execution is authorized by Matt’s 2 October instruction. The updated goal contract contains the authoritative acceptance checks. This map describes the target journey and remaining source gaps, not completed assets.

Frontend execution authorized · GPT-6.1 Sol Ultra

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End goal system

How the proposed review experience links acquisition, purchase, guided practice, feedback and the closing conversation.

flowchart TD
  classDef confirmed fill:#E8F5E9,stroke:#2E7D32,color:#173B25
  classDef assumption fill:#FCE4EC,stroke:#C2185B,color:#5B1430
  classDef open fill:#FFFFFF,stroke:#94A3B8,color:#475569,stroke-dasharray: 5 5

  subgraph E_control["Matt's review control · outside the customer path"]
    direction LR
    E_review_gate["Review gate
Matt authorized /goal execution; frontend only"]
    E_persona["Audience logic
Workbook meta-persona; stage reasoning and qualitative value factors"]
    E_canvas["Review canvas
Outer comments and critique beside every asset"]
    E_delivery["Review handoff
HTML batches, bare URLs and unsent Rita email after Launch"]
    E_review_gate --> E_persona --> E_canvas --> E_delivery
  end

  subgraph E_customer["Proposed customer journey · after Launch"]
    direction TD
    E_ads["20 square ads
Natural copy; Luna review first; no Rita name"]
    E_landings["Four landing pages
Two per offer; Komplex brand; 28 labeled template layouts"]
    E_illustrations["Seven page visuals
Generated illustrations used on landings"]
    E_free["Free-video route
Free entry introduces upload and feedback"]
    E_free_feedback["Free upload and feedback
Video submission and response states"]
    E_nurture["Consent and nurturing
Email leads from feedback to paid offer"]
    E_direct["Direct paid route
Challenge offer leads to checkout"]
    E_checkout["Checkout and access
Stripe states, emails and access before practice"]
    E_lessons["14 mobile lessons
Exact Rita wording; four image alternatives each day"]
    E_submit["Daily sliders and video
Practice reflection and submission demo"]
    E_review["14 Rita review screens
Each mobile review aligns below its day"]
    E_service["Daily Rita feedback
Personal review returns to the participant"]
    E_consult["Final consultation
Day 14 leads to online preparation and booking"]
    E_ads --> E_landings
    E_illustrations --> E_landings
    E_landings --> E_free --> E_free_feedback --> E_nurture --> E_checkout
    E_landings --> E_direct --> E_checkout
    E_checkout --> E_lessons --> E_submit --> E_review --> E_service --> E_consult
  end

  E_review_gate -. "Authorized frontend execution" .-> E_ads
  E_prototype["Local review demo
Payments and emails simulated in browser"] --> E_checkout
  E_pilot["Pilot proposal
24,900 Ft and 12 places remain proposed"] --> E_checkout
  E_dates["Enrollment dates
Start and closing dates are open"] --> E_checkout
  E_welcome["Rita recordings
Welcome and upload videos are pending"] --> E_lessons
  E_prior["Prior-day context
Some lessons start with video and feedback"] --> E_lessons
  E_sample["Public sample
Labelled feedback without personal data"] --> E_review
  E_booking["Booking URL
Real service destination remains open"] --> E_consult

  class E_review_gate,E_persona,E_canvas,E_delivery,E_ads,E_landings,E_illustrations,E_free,E_free_feedback,E_nurture,E_direct,E_checkout,E_lessons,E_submit,E_review,E_service,E_consult,E_prior confirmed
  class E_prototype,E_pilot,E_sample assumption
  class E_dates,E_welcome,E_booking open

Pathway to the goal

Current evidence converges into the ordered production and review sequence.

flowchart LR
  classDef confirmed fill:#E8F5E9,stroke:#2E7D32,color:#173B25
  classDef assumption fill:#FCE4EC,stroke:#C2185B,color:#5B1430
  classDef open fill:#FFFFFF,stroke:#94A3B8,color:#475569,stroke-dasharray: 5 5

  P_master["September review
29 assets; weak overview"]
  P_sources["Project sources
Texts, Figma, workbook and CC Klíma"]
  P_gate["Authorized execution gate
Launch authorized; frontend only"]
  P_create["Analyze and build
28 layouts, persona, Luna; 20 ads, four pages, 83 visuals"]
  P_payment["Entry to access
Free feedback or direct paid; checkout and emails"]
  P_practice["Daily service
14 lessons, Rita feedback and consultation"]
  P_canvas["One handoff
Canvas, comments, links and unsent email"]

  P_master --> P_gate
  P_sources --> P_gate
  P_gate --> P_create --> P_payment --> P_practice --> P_canvas

  class P_master,P_sources,P_gate,P_create,P_payment,P_practice,P_canvas confirmed