Matt’s settled decisions
Why: Keep the two entry routes, full A/B alternatives and latest scope corrections intact.
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Komplex Logopédia: a complete, coherent client-review package so Matt can select the strongest versions and send Rita one clear email.
End goal: Create the client-facing materials discussed with Rita and Matt, with meaningful A/B choices, one website-derived design system, verified review URLs and an unsent email explaining what Rita should inspect.
Done means: A small review index connects complete ads, landing pages, the email journey, all fourteen daily materials and the testimonial kit. Every required version is readable, linked and tested. Matt has recommended choices and a concise guide. Rita can review the work without mistaking a demonstration or proposal for a live service.
Read left to right. Two source inputs feed the client-review outputs. Matt’s approval is required before any execution resumes.
Why: Keep the two entry routes, full A/B alternatives and latest scope corrections intact.
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Why: Ground professional content, wording and visual identity in the eight completed audits and original material.
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Why: Let Rita experience both ways into the offer and Matt compare the complete A/B approaches.
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Why: Show useful content and each transition from video feedback to enrollment.
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Why: Make every daily unit and original supporting document inspectable.
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Why: Prepare six invitations and a practical interview and consent guide.
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Why: Gather useful variants, recommendations and tested review URLs in one place.
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Why: The unsent client email explains every URL and the decisions Rita needs to make.
Next: First approve or amend this contract here. Only then resume execution. Sending the client email remains separate.
This contract carries the executable scope. Supporting source and evidence files stay private in the project. After approval, the executor reads the settled decisions, source inventory and original material before modifying drafts.
After the first pilot, compare advertising both routes with advertising only the video/list-building entry and selling cohorts by email.
Propose a practical free-video intake cap. Rita confirms workload before any three-working-day promise goes live.
Recommend the strongest variants inside the shared index. Leave alternatives accessible without overwhelming the client email.
Give Matt and Rita one simple route through the package, with meaningful alternatives and a single visual identity.
Deliver full free-video and direct-challenge paths from ad to simulated enrollment.
Make the complete communication sequence useful, natural and ready for Rita’s content review.
Preserve Rita’s six modules in fourteen daily units and a complete downloadable review library.
Give Rita a complete invitation and interview kit and account for earlier client promises.
Prove that the assembled package works and reads correctly on the actual review host.
Make the morning selection and client review easy without sending anything prematurely.