fact
Observed source type
The reference persona deck includes age, gender, region, platform and device breakdowns. It also contains explicit life-situation and emotional hypotheses.
Personas and messages · 1
Validate the motive behind the enquiry
TLDR. Age, gender or placement response does not prove buying motivation.
Home furnishing, social play and professional specification imply different questions and messages. Treat those connections as hypotheses until enquiry and sales feedback support them.
hypothesis
Home buyer hypothesis
Hypothesis: dual use resolves a furnishing or space concern. Ask which function matters and whether verified playing clearance fits. Use the answer to choose between the shared-evening and appearance hooks.
hypothesis
Social-play hypothesis
Hypothesis: a shared evening motivates the enquiry. Ask how the table would be used, then check room and budget fit. A cheap video view does not validate a purchase motive.
hypothesis
Professional hypothesis
Hypothesis: a specifier prioritizes dimensions, finishes and timing. Ask about role and project stage, then confirm what technical information is needed. A job-title signal does not establish profession or a live project.
unknown
Validation
Record purpose, space, budget fit, timing and the actual objection. Warm visitors may need a room-fit check or a demonstration, but a visit alone does not reveal why they stopped. No new interviews or sales feedback were collected here.
What we still have to check
Ask what the table is for, whether room and price fit, when the decision is due and what stopped the next step. Record the answer and sales outcome.
Sources and limits
Fusion reference pack · 2026-09-02 · historical reference. The index dated September 2 mixes sample and live labels. Linked decks dated September 3 conflict on lead mechanisms. Used for information coverage and explicit source comparison, not reconciled performance.
Supplied campaign-settings.md · 2026-09-06 · dated proposal. Campaign options were proposed, not activated. Current eligibility, demand and budget need readback.